John Dewar and Sons launch new Aultmore single malts

Aultmore 12YOJohn Dewar & Sons Ltd has unveiled a new range of proprietary bottlings from the Aultmore Distillery, forming part of its ‘Last Great Malts’ of Scotland range.

The new range of 12, 21 and 25 Year Old expressions will offer consumers a rare chance to savour a whisky shrouded in secrecy for over a century.Aultmore has been producing malt whisky since 1897, yet little is known about this obscure distillery. Often cloaked in thick fog and exuding an air of mystery, the sparsely populated land surrounding its site has always felt somewhat isolated. The distillery sits in the sweeping hills of Moray, just north of the town of Keith on the rolling road to Buckie.

It was built by Alexander Edward, close to curious terrain called the Foggie Moss. This enigmatic area, well known for illicit distillation in days gone by, is home to Aultmore’s water source. Damp, atmospheric conditions prevail here and the water, filtered through the gorse and heather that abounds, is crucial to the whisky’s light, clear character.

The Scotch itself is often dubbed the ‘Rarest of Speyside’, yet its taste has long been rated top-class by industry insiders and is much sought-after for its grassy notes and exceptional smoothness.

Commenting on the launch, Stephen Marshall, Single Malts Global Marketing Manager at John Dewar & Sons Ltd, said: “Aultmore is elusive, mysterious and one of the easiest drinking drams around; I think Scotch lovers are going to really enjoy this one”.

Aultmore will be available later this month, initially in ten markets around the world including; UK, USA, Canada, France, Germany, Japan, Russia, Sweden and Taiwan. The 12 and 25 Year Old expressions will be available from specialist retailers; the 21 Year Old will be a Travel Retail exclusive.

Aultmore gets exclusive travel retail launch

Two expressions of John Aultmore-21-travel-retail (1)& Sons’ single malt whisky Aultmore are being given an exclusive release in travel retail at World Duty Free Group (WDFG) this month.

Aultmore 12 Year Old and 21 Year Old have launched in WDFG’s 23 stores across the UKas part of a year-long exclusive partnership with Bacardi Global Travel Retail.

An interactive installation depicting the Speyside landscape of the “Foggie Moss” will run in the World Duty Free and World of Whiskies stores in Glasgow and Heathrow T2 and T5 until the end of January 2015.

The installation will feature “Le Whaf”, a machine that generates a vapour which when poured into the glass accentuates the nose of the whisky.

Aude Rocourt, regional director, Europe Bacardi Global Travel Retail, said: “In our latest collaboration with WDFG we are absolutely delighted to partner with them on an exclusive basis with Aultmore.

“Last year we shared with them a pioneering new approach in the whisky category through the development of Glen Deveron – a phenomenal success for us both, bringing together a fantastic experience and offer for malt shoppers that was brilliantly executed by WDFG.

“I am certain we will see a tremendous outcome for Aultmore that epitomises Bacardi’s commitment to creating category driving innovation and genuine shopper newness enhancing differentiation for the travel retail channel.”