CHIVAS BROTHERS ANNOUNCES THE LAUNCH OF THE ROYAL SALUTE AGE COLLECTION

Chivas Brothers has today announced the launch of a new collection of whiskies as part of its Royal Salute blended whisky range.

The Age CollectionRoyal Salute ‘The Age Collection’ which is said to be a tribute to time, legacy and longevity, is comprised of ten blends, with the youngest containing whiskies that are 21 years or older, and the oldest containing whiskies that are at least 30 years old.

Aged in first fill American oak barrels, and hand blended by Royal Salute’s expert master blending team, the Royal Salute ‘The Age Collection’ includes whiskies from distilleries that have long since closed.

Commenting on the new collection, Vadim Grigorian, Global Brand Directo at Royal Salute said: “The Age Collection combines timeless tradition with contemporary understanding to create a celebration of longevity in the year Queen Elizabeth becomes Britain’s longest serving monarch. As sources of the naturally preserved material are very limited, this rare oak is the perfect way to display the time and craft behind these blends. The Age Collection unites time, craft and quality; all values encapsulated by Royal Salute.”

The Age Collection is presented on a Mackereth’s bespoke handcrafted plinth carved by Jack Badger using 8,000 year old Neolithic wood taken from ancient river beds in the heart of Croatia. Each blend comes in a dark blue crystal decanter hand crafted using techniques dating back to the First Century AD by Dartington, a traditional glass manufacturer based in England.

Royal Salute ‘’ will be produced in an extremely limited run of 21 sets, and will be available for a RRP of $40,000.

NAS Scotch to replace The Glenlivet 12yo

Chivas Brothers intenThe-Glenlivet-Founders-Reserveds to replace The Glenlivet 12 Year Old with its new no-age-statement expression Founder’s Reserve to alleviate pressure on aged whisky stocks.

The Glenlivet Founder’s Reserve, which was revealed in October last year will replace The Glenlivet 12 Year Old in mature malt markets, including the UK, from March.

However, it will not be replaced outright “on a global basis”.

Laurent Lacassagne, CEO of Chivas Brothers, admitted availability continues to be a “big challenge” in the malt industry, but was firm on Chivas Brothers’ strategy to retain age statements within its portfolio.

He said: “There is no mystery that the recent growth has been very surprising to what we planned for years ago. The Glenlivet range remains one very driven by age stated products and that will remain. Founder’s complements 12 but will not replace 12 on a global basis. On a market basis maybe, but we may decide to push Founders more than 12 in very local activations.”

Lacassagne declined to specify which markets will lose the 12 Year Old.

Founder’s Reserve, a no-age-statement whisky which carries an RRP of around £30 per 700ml bottle, has been matured in “a range of traditional aged oak casks”.

Vicky Hoey, head of Champagne and premium spirits at Pernod Ricard UK, who will cease distribution The Glenlivet 12 Year Old this month, said: “Purchase intent among our test group for The Glenlivet Founder’s Reserve was even higher than for The Glenlivet 12 Year Old, so we believe that the new expression will not only be a hit, but will also generate additional interest in The Glenlivet range.

“Founder’s Reserve will continue The Glenlivet’s exciting journey, bringing to life the heart and soul of The Glenlivet.”

Asked whether Chivas Brothers intends to replace Nadurra 16 Year Old with The Glenlivet Nadurra First Fill, which has a similar taste profile and was released in September 2014, Lacassagne said: “We are experiencing challenges in terms of availability of highly aged products… it’s something we need to manage.

“We will see what we do with the 16, but the aged products will remain up to the 21 Year Old.”

The Glenlivet is one of just two single malt Scotch whiskies to sell over one million cases annually, reaching the milestone at the end of last year.

Chivas completes construction on new Dalmunach Distillery

Dalmunach DistilleryChivas Brothers, has completed the construction of its new Dalmunach distillery in Speyside, reinforcing its long term growth prospects in the face of increased global demand for Scotch whisky.

Built using the latest innovations and environmental expertise such as heat recovery technology, the distillery is capable of producing up to 10 million litres of high quality Speyside style spirit per year to support the growing global demand for the bestselling blended whisky brands within Chivas Brothers’ portfolio, which includes Chivas Regal, Ballantine’s and Royal Salute.

Situated on the banks of the River Spey, the Dalmunach distillery will not be open to visitors but will be visible from the nearby Speyside Way walking trail. Great care has been taken to ensure the external façade of the distillery is in-keeping with its surrounding environment and the traditional architectural style of the region.

Commenting on the news, Laurent Lacassagne, Chairman and CEO of Chivas Brothers, said: “As global demand for Scotch whisky increases year on year, our confidence in the long-term growth prospects for the category remains strong. The construction of the new Dalmunach distillery is a clear demonstration of our confidence and also of our commitment to invest to meet the significant growth potential”

The distillery architecture has been inspired by the shape of a sheaf of barley reflecting the core ingredient of single malt whisky. It houses eight unique copper pot stills, with a tulip shape used for the wash stills and an onion shape used for the spirit stills, replicating those from the Imperial distillery which was situated on the site until 2012. In a departure from distillery traditions, the stills have been positioned in a circular design that provides a unique aesthetic for the future.

Other original features from the previous distillery have been carefully incorporated to ensure a sense of heritage remains intact. Red brick from the original mill building has been reclaimed to create a feature wall in the new entrance area, and wood from the original washbacks has been used to form an entrance ‘drum’ and adorn the gable walls of the new tun room which contains 16 new stainless steel washbacks. A new 9.5m diameter mashtun has been installed which draws spring water for production from the site’s original distilling water sources.

The Distillery has already had a positive impact on the local economy with companies from the Speyside area heavily involved in the construction, while an additional eight permanent employees have joined the Chivas Brothers production team.

The Glenlivet looks to triple capacity

The GlenlivetJust weeks after announcing it achieved sales of one million cases for the first time, Chivas Brothers is now seeking to triple capacity of The Glenlivet Distillery, reports claim.

According to the Press and Journal, a proposals to build new facilities and upgrade existing ones at The Glenlivet Distillery in Speyside have already been approved by the Cairngorms National Park Authority (CNPA).

Plans include a new distilling building, tank and equipment area, a replacement bioplant and new pipework, among others.

Chivas Brothers – the whisky and gin arm of French drinks group Pernod Ricard – told the Press and Journalthat the expansion plans were part of a “feasibility project to define the scope of future operations at The Glenlivet distillery”.

While the submitted plans mean The Glenlivet’s capacity could be trebled, Chivas said the “exact scope” of the expansion will be “confirmed when appropriate”. The “major” proposals were subject to a statutory pre-application due to their prospective impact.

It was revealed in October this year that The Glenlivet had reached one million case sales, bringing it in line with William Grant & Sons’ Glenfiddich.

At the time the news was announced, Laurent Lacassagne, CEO of Chivas Brothers, said: “The Glenlivet has contributed more growth to single malt whisky than any other brand.”

Chivas Brothers was not available to comment further on the distillery’s expansion proposals.

http://www.thespiritsbusiness.com/2014/12/the-glenlivet-scotch-applies-to-triple-capacity/