Beam Suntory launches Kilbeggan 8yo in European travel retail

kilbeggan 8yrBeam Suntory has announced the launch of Kilbeggan 8 Year Old Single Grain Irish Whiskey (40% ABV) across European Travel Retail.

Following in the footsteps of the recently launched Kilbeggan 21 Year Old, this latest release further taps into the category’s continued strong growth in Travel Retail.

Kilbeggan 8 Year Old, which is a rebranding of Greenore 8 Year Old, is a premium expression made from 100% corn, making it a versatile, soft and subtly sweet expression, appealing to aficionados of single malts, aged blends and bourbon.

Distilled in column stills, Kilbeggan 8 Year Old is then matured for eight years in ex-bourbon barrels in the distillery’s 250 Year Old warehouses.

Commenting on the launch, Beam Suntory, Global Travel Retail Marketing Director, Michael Cockram said: “Kilbeggan 8 Year Old Single Grain is a valuable and unique addition to the range and follows the successful release of Kilbeggan 21 Year Old. Given the strong and continued growth in Irish whiskey, the launch allows retailers to broaden their offering within the category and capitalise on the demand amongst travellers, giving them the opportunity to experience a premium expression within this acclaimed portfolio.”

Kilbeggan 8 Year Old will be available later this month across European Travel Retail and also through specialist retailers for a RRP of £29.99.