Bookers unveils first batch of new limited edition releases

bookersBooker’s Bourbon has unveiled the inaugural batch of its limited-edition collection celebrating founding distiller Booker Noe’s legacy as the father of small batch bourbon.

One of the few bourbons available today bottled straight from the barrel, Booker’s will now feature limited-edition labels inspired by Booker Noe’s love of bourbon, family and the spirit of experimentation.

Booker’s Bourbon Batch 2015-1 (64.4% ABV) named “Big Man, Small Batch” and aged for 7 years, 2 months and 16 days, features a custom label inspired by the iconic visual of Booker sipping bourbon in his rocking chair with his dog Dot by his side. The batch’s name honours Booker’s role in the creation of small batch bourbons and the larger-than-life personality for which he was known.

Commenting on the collection, Fred Noe, Beam’s 7th Generation Master Distiller, said: “Booker’s was founded on my dad’s dedication to making the very best bourbon there is, and I’m proud to honour him with this limited-edition collection. The ‘Big Man, Small Batch’ is the first batch to feature these new labels, giving our fans a little more insight into who my dad was and his love for creating great bourbon!”

Each batch of Booker’s Bourbon is hand-selected by Fred Noe, to ensure every bottle contains a robust, full-bodied whiskey that matches Booker’s whiskey preference. Noe also calls on the expertise of the “Booker’s Bourbon Roundtable”, an exclusive group of panellists consisting of top whiskey experts, enthusiasts and writers, to help select batches throughout the year – a tradition that will continue for the limited-edition collection.

Booker’s Bourbon Batch commemorative releases will be available in limited quantities throughout the year.

Jim Beam release refreshed Pre-Prohibition style Rye Whiskey

Jim Beam RyeJim Beam has announced the release of a refreshed – Pre-Prohibition Style version of its Kentucky straight rye whiskey

The new Jim Beam Pre-Prohibition Style Rye (45% ABV) has a distinct spicy flavour and long, soft finish, and makes the product perfectly mixable for any classic or contemporary rye whiskey cocktail.Founded in 1795, Jim Beam Rye is a pre-prohibition style rye whiskey made from one of the Beam family’s oldest recipes, and is distilled with the same exacting standards that have governed Jim Beam for more than 200 years.

Commenting on the new release, Fred Noe, Jim Beam’s 7th Generation Master Distiller, said: “We’ve heard loud and clear from bartenders and whiskey fans that they are looking for a bolder Rye that stands up better in cocktails. We listened to this feedback, and know that the time is right to Make History by taking a classic product that’s loved around the world and making it even better.”

New Jim Beam Pre-Prohibition Style Rye will initially be available across the US later this month from specialist retailers for a RRP of $22.99.