Jameson, has unveiled its fifth annual limited edition bottle as it gears up for St. Patrick’s Day 2015. Designed by award-winning, Dublin-based illustrator, Steve Simpson, the bottle forms the flagship of Jameson’s much-anticipated ‘Hello Dublin’ celebrations in Dublin and around the world this March.
The result is an iconic limited edition bottle with stand-out appeal that balances the confident, inclusive and contemporary personality of Jameson with its rich, Dublin heritage. The bottle will be sold in more than 30 markets, demonstrating the global popularity of Jameson with its St. Patrick’s Day campaign and its success in raising the momentum of Irish whiskey around the world.
Commenting on this years limited edition bottling, Daniel Lundberg, Global Brand Director for Jameson, said: “Jameson is synonymous with its hometown of Dublin – both are steeped in heritage, have infectious, welcoming personalities and are leaders in contemporary craft, so this limited edition bottle is our way of paying homage to this great city. This year’s design successfully captures the synergy between Jameson and Dublin, giving consumers around the world the opportunity to enjoy an authentic St. Patrick’s Day experience wherever they are.”
The new limited edition bottling will be available from March in global travel retail for a RRP of €24.