Highland Park scoops leading accolade from drinks expert for second year in a row

HIGHLAND Park’s 18-year-old single malt Scotch whisky has been crowned best spirit in the world for a second consecutive time.

The accolade was awarded by US independent whisky expert Paul Pacult in industry publication Spirit Journal.

Highland Park’s latest honour marks yet another milestone for the Orkney brand, which has seen strong growth over the past four years.

Sales are up by 80% over the period, catapulting the Edrington Group subsidiary into the world’s top 10 single malt Scotch whiskies for the first time in the distillery’s 211-year history.

Highland Park global controller Jason Craig said: “We have had an incredible four years since setting out on an ambitious £18million masterplan for this hidden gem.

“It has since received numerous accolades for the quality of its spirit in markets such as the US but the icing on the cake has got to be being named best spirit in the world by one of the world’s leading drinks experts.”

The UK remains Highland Park’s most important market but the brand is increasingly successful in Asia, where there is fast-growing demand for premium blends.

Mr Craig said: “We are now well-placed to grow sales of Highland Park and other Edrington expressions through two new sales-and-distribution companies we have established in Taipei and Seoul plus a regional headquarters in Shanghai.”

_{Article courtesy of The Press & Journal}

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