Producers of the Famous Grouse Scotch whisky are celebrating after being told the brand’s royal warrant is to be renewed.

The royal warrant, issued to suppliers whose products have been used by a member of the royal family for five years, is regarded as a mark of excellence and allows the holder to display the royal coat of arms and the words “by appointment” on the product’s label.

The Famous Grouse has been able to display the arms since 1984, but the warrant is reviewed every five years and can be revoked at any time.

Gerry O’Donnell, director of The Famous Grouse: “The royal warrant is the most prestigious honour any UK business can receive. It is great testimony to our continued effort to deliver the highest quality of whisky and service.”

Warrants are awarded at the discretion of the Lord Chamberlain, acting as the chairman of the Royal Household Tradesmen´s Warrants Committee.

There are currently 800 individuals and suppliers who have been granted the royal warrant.

_{Source: OffLicenseNews} 

Scotch Whisky | Comments Off

Digital marketing agency Chunk has launched a new campaign for Morrison Bowmore, targeting Whisky lovers and collectors Worldwide who have been waiting with anticipation for the release of Bowmore’s oldest ever expression the now legendary Black Bowmore. In conjunction with its release one lucky winner will be drawn at random to win one of these limited edition bottles worth £2000.

Each of the 827 bottles have come from a single cask filled on the 5th of November 1964 and are individually hand numbered and come with a wooden presentation case.

Bowmore are offering a unique opportunity to own a piece of distilling history by launching a free prize draw to win one of these exclusive bottles. Entries are only open to those of legal drinking age in their respective countries and participants can enter online at www.bowmore.co.uk.

The prize draw is also part of the build up to the new Bowmore campaign which launches at the beginning of next year. The Bowmore Way website, which is aimed at Whisky enthusiasts, includes a host of never seen before lifestyle video tips, public debate and opinion, competitions and much more. (more…)

Scotch Whisky | Comments Off