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Bulleit Rye arrives in Australia

Praise for Bulleit Rye has gained momentum over the last 12 months, with a selection of the world’s most prestigious spirits competitions giving it their seal of approval. A Double Gold Medal for both the liquid and its packaging were awarded at the 2011 San Francisco World Spirits Competition, while a Highly Recommended was also presented at New York’s prestigious Ultimate Spirits Challenge in 2011. More recently, both Bulleit Bourbon and Bulleit Rye took home a Gold Medal at the 2012 San Francisco World Spirits Competition.

“America is cool again. The hipster movement was born in Brooklyn and mixologists are fuelling the resurgence of American whiskey by celebrating classic cocktails born in the prohibition era. The Australian launch of Bulleit Rye not only presents mixologists with something fresh for their backbars, but also a quality 90 proof whiskey direct from the US that proudly salutes its long-standing heritage. As American whiskey continues to gain momentum in Australia, we look forward to providing our customers with a new opportunity to capitalise from this growing and dynamic category.” says Nikki Burke, marketing manager – Whisk(e)y, Diageo Australia.

Bulleit Rye is available in 750ml bottles for RRP $69.99(90 proof, 45% ABV), and will be accessible to the trade from 1 October 2012.