Google+ TWAS - Diageo Reveals New Johnnie Walker Explorers’ Club Whisky Series

Jim McEwan Whisky Experience

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Hi Guys,
A reminder that tickets are fast selling out for this once in a lifetime opportunity...

JIM McEWAN WHISKY EXPERIENCE

Meet the master distiller of Bruichladdich & the only man to win the whisky distiller of the year on three occasions.

Venue: The Shoreline Hotel
10 Shoreline Drive, Howrah, Tasmanian 7018

Time & Date: 6.30pm-9.30pm Thursday 9th October
Tickets $50 - tickets can be booked here:

https://jim-mcewan-the-shoreline-hotel.eventbrite.com.au

Purchase your favourite Bruichladdich on the evening and have it signed by Jim McEwan!

* Light food will be served from 6.30pm to 7.00pm

Cask Strength Carnage IV

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When: Monday 3rd November 2014
Time: 7.00pm for 7.30 pm start
Where: Lark Distillery Whisky Bar - 14 Davey Street, Hobart
Cost: $75.00 per head

Snacks & nibbles and food will be provided.

As usual this is a ticketed event - you will need to pre-purchase a ticket to attend.

You can pay via Cheque or Money Order, or via EFT.

Money Order/Cheque to be made out to: Tasmanian Whisky Appreciation Society

Post cheque/money order to:

Tasmanian Whisky Appreciation Society
c/- Richard Stewart
17A Windsor Street
Glenorchy TAS 7010

EFT Details:

BSB: 087-007
Account: 12-522-5289
Account Name: Tasmanian Whisky Appreciation Society

Please put a Reference of your name so that we can track payments, and you must send an email to [email protected] once done.

We will send you a receipt once we have confirmed payment.

As usual, get in quick, as seats are limited!!

Print

Diageo Reveals New Johnnie Walker Explorers’ Club Whisky Series

JW111The first series of three whiskies – the company has hinted that more collections will follow – starts with The Trade Routes Series and the December release of Johnnie Walker The Spice Road, created by master blender Jim Beveridge to evoke the aromas of Asia.

Priced at US$43 for a one-litre bottle, Spice Road will be followed by The Gold Route, with tropical flavours designed to reflect the aromas of the Caribbean and Latin America (US$95/litre), due for release in March or April next year.

Finally, Johnnie Walker The Royal Silk Route, at US$159/litre the most expensive of the line-up, will hit airport shelves in May or June.

Steve White, marketing director of Diageo Global Travel and Middle East (GTME), said the new whiskies were aimed to recalling the golden age of travel and exploration.

The new whiskies will be supported by what White called Diageo’s biggest marketing campaign in travel retail “by quite a margin”, including globe-shaped wall bays in shops and pop-up clubs, advertising and other activations.

They will sit alongside Johnnie Walker’s core colour series of whiskies, including Black Label, Double Black and Gold Label Reserve.

Roland Abella, managing director of Diageo GTME, said the scale of the investment reflected a “big change” in Diageo’s attitude to travel retail, and its acknowledgement of the “fundamental growth opportunities” in the sector.

“There is a big difference in the way that we’re looking at global travel within Diageo,” he added. “Our ambition is very clear: we want to make sure that we grow at double digits and ahead of the category.”